Anywhere Real Estate Senior Manager Digital Advertising - Remote in Madison, New Jersey
Senior Manager Digital Advertising - Remote
The Sr. Manager, Digital Advertising manages all facets of digital advertising for Sotheby’s International Realty including, planning, buying, execution and reporting in conjunction with the media agency of record and internal teams. This role equips luxury real estate agents affiliated with Sotheby’s International Realty a competitive advantage by providing targeted exposure to exclusive property listings that generate leads.
The Sr. Manager, Digital Advertising will partner closely with the brand’s media agency of record to ensure that all campaigns align with our strategy and monitor KPIs such as leads generated, ad impressions and engagement, and website traffic. Additionally, this role works with internal colleagues to educate our network of 1,000 offices in 81 countries and territories about our digital advertising strategies and how they can replicate best practices in their local markets, enhancing the impact of this role on a global scale.
In partnership with our agency of record, build a modern media campaign that generates incremental leads and exposure for the members of the Sotheby’s International Realty network across all paid media activities, but with a near sole focus on digital activities.
Develop media briefing and manage planning and implementation of all campaigns with our media agency of record and other advertising partners including SEM/PPC, Display, Paid Social, Listing Syndication and Digital TV.
Manage media agency relationships to ensure all parties are aligned with brand strategy and accountable for performance.
Utilizing analytics platform including Google Analytics and Google Tag Manager to measure and optimize campaigns to achieve success as measured by KPIs established by brand leadership.
Communicate campaigns, schedules and insights to internal team and our affiliates.
Manage the media campaign contracts, order forms, invoices, budget forecast and budget reconciliation.
Deliver monthly reporting for all advertising campaign activities monthly and make recommendations on optimizations and spend.
Promote competitive advantages and best practices learned from our global advertising program to our network of our affiliates and agents by creating a suite of communications, including webinars, presentations, email campaigns, intranet content, and social media posts.
Collaborate closely with the internal brand marketing team and marketing leads of our affiliates to maximize the ROI of brand advertising by ensuring all campaigns and programs are comprehended and utilized.
Serve as point of contact for all affiliate offices to evaluate important listings for inclusion in our global media campaign.
Manage ongoing communications between internal teams and the affiliates.
Utilize the brand’s custom property promotion application to find, manage and communicate properties placed in the brand’s advertising campaigns.
Provide management and oversight of the brand’s listings syndication partnerships including acting as an escalation point for syndication troubleshooting.
5 Years’ experience developing, implementing, measuring, and refining paid advertising campaigns including experience managing advertising agencies.
Strong communication skills including in person and virtual presentation as well as written communication.
Demonstrated ability to collaborate across internal and external teams including marketing, creative, product, operations, and external agencies.
Experience with reporting and analytics tools i.e., Google Analytics for measuring and reporting on campaign performance.
Familiarity with Google Tag manager or other tag management systems.
Bachelor’s degree in marketing or related field preferred, or an equivalent combination of education and experience.
Sothebys International Realty
Sotheby's International Realty® (https://www.sothebysrealty.com/eng) is one of the world’s most prestigious names in real estate and this luxury real estate franchise network was created in 2004. Since that time it has grown to approximately 990 franchise and company owned offices globally and over 24,000 independent sales associates in 75 countries and territories. Franchise affiliates benefit from an association with the venerable, centuries-old Sotheby’s auction house. Sotheby’s International Realty is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for twelve consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIn’s 2022 Top Companies in the U.S., and honored by Forbes as one of the World’s Best Employers 2022.
At Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
Forbes 2022 Best Employers for Diversity.
Forbes 2022 World’s Top Female Friendly Companies.
Recognized on the 2020 Human Rights Campaign Corporate Equality Index.
Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.
With diversity, we succeed together. We hope you’ll join us.
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